Advisor Engagement Marketing
Our B2B travel advisor marketing opportunities enable you to inspire and educate our advisors about your product and offers, maximizing your marketing investment.
Partner Feature Email
Advisor engagement
Reach our network of influential advisors with an exclusive email dedicated to your brand. These email blasts are designed to educate our travel advisors about your brand/product(s).
- Single Email: $3,000
- Bi-Monthly Package: $15,000 — Retail value: $18,000
- Monthly Package: $30,000 — Retail value: $36,000
Distribution: 1,700 GTC Advisors
Average open rate: 47%
GTC Seasonal Bucket
List Email
$3,500 advisor & consumer engagement
Quarterly email to advisors providing inspiration on travel destinations and unique experiences to keep an eye on for Spring, Summer, Fall, and Winter. Limited to 10 slots per season. Also included in the Weekly Wrap-Up and includes a consumer-facing flyer for advisors to personalize and forward to their clients.
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GTC Central Intranet Banner Ads
Advisor engagement
A month-long homepage banner ad on our GTC intranet platform visible to advisors. Limited to 3 banner ads per month.
- 1 month: $2,500
- 3 months: $5,000 – Retail value: $7,500
- 6 months: $12,500 – Retail value: $15,000
Distribution: 1,700 GTC advisors
Average page views per month : 55,000
LMS: Featured Product Brand Overview
$5,000 · Advisor engagement
In partnership with our Education and Training team, you will help educate our advisors on your product, promotions, destinations and sales tools through online lessons. All webinars are housed in our training library for travel advisors to access and are marketed through weekly webinar emails and our Educational Services Training e-newsletter. We highly recommend including an incentive for participation.
Distribution: 1,700 advisors
Banner Ad on Weekly Wrap Up Email
Advisor engagement
Weekly B2B email with the inside scoop on all things GTC. The weekly wrap up is GTC's most anticipated internal communication of the week!
- 1 Banner Ad: $3,000
- 5-week Package: $12,000
- 10-Week Package: $24,000
Distribution: 1,700 GTC Advisors
Average open rate: 48%
Webinars
$500 - $1,500 · Advisor engagement
In partnership with our learning and development team, you will help educate our advisors on your products, promotions, destinations and sales tools through online lessons. All webinars are housed in our training library for travel advisors to access and are marketed through our B2B Communication.
Pre-Recorded: $500
- Preferred Supplier-provided digital recordings to be made available on GTC's Training Library and Promoted in B2B communications.
- Supplier Hosted Recording: $500
- Webinar hosted by Preferred Supplier through your software or webinar platform, listed on GTC Central's calendar, promoted via B2B channels, with a recording provided for our training library.
Global Travel Collection Hosted: $1,500
- GTC webinars, offered live and recorded, are featured in the Training Library and promoted via B2B communications. Listings are available on the GTC Training Calendar on the intranet.
Distribution: 1,700 GTC Advisors
Webinars: Pre-Recorded
$500 · Advisor engagement
Preferred Supplier-provided digital recordings to be made available on GTC's Training Library and Promoted in B2B communications.
Distribution: 1,700 GTC Advisors
Webinars: Supplier Hosted Recording
$500 · Advisor engagement
Live webinar hosted and managed by the Preferred Supplier through your own webinar software or platform. Webinar listed on our educational training calendar on GTC Central and promoted through our B2B communication channels. Preferred Supplier records and provides digital recording housed in our training library
Distribution: 1,700 GTC Advisors
Webinars: Global Travel Collection Hosted
$1,500 · Advisor engagement
GTC-hosted webinars held live and recorded listing on GTC's Training Library. Promoted in B2B communications leading up to webinar. Listing on GTC Training Calendar on GTC Central (Intranet).
Distribution: 1,700 GTC Advisors
Immersion and Training Guide
$5,000 · Advisor engagement
Share an inside look at what makes your brand unique. Educate our advisors on who is the perfect client to fit your portfolio and what makes your product and offerings special. Share your best tips and tricks for advisors to sell your brand.
All Immersion and Training Guides include:
- Partner Feature Email featuring the Immersion and Training Guide
- Inclusion in Weekly Wrap-Up
- Posted on GTC Central (intranet)
Distribution: 1,700 GTC advisors by email
Partner Feature Packages
Advisor engagement
Connect with influential advisors through our exclusive email feature. Sent bi-monthly or monthly, these emails focus solely on your brand and products, ensuring high engagement and significant visibility.
- Bi-Monthly package: $15,000 – Retail value: $18,000
- Monthly Package: $30,000 – Retail value: $36,000
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Distribution: 1,700 advisors (per email campaign)
Average open rate: 47%
Consumer Loyalty Marketing
Our enhanced Loyalty Marketing tools empower you to engage effectively with our advisors' existing clients, reaching an active client base of Global Travel Collection advisors through our comprehensive email programs and OLTRE magazine.
SOAR Consumer Email
$12,500 · Consumer LOYALTY
Distribution: Average 45,000 qualified consumers (based on agency opt-in rate and targeting)
Average open rate: 53%
Limited availability, contact us for more information
Global Travel Collection's client-facing leisure email newsletter, SOAR, is sent on average to 45,000 client households and boasts an open rate of more than 53%. The success of SOAR is attributed to its organic content. This bi-weekly Wednesday campaign also offers advertorial opportunities.
All SOAR campaigns include:
- GlobalTravelCollection.com website offers page
- Social media toolkit for advisors
- Social media posts on the GTC accounts: totaling a reach of 125,000 consumers combined between Facebook and Instagram
FLY
$12,500 Consumer engagement
Distributed to top active corporate clients and their advisors on the 15th of each month, Global Travel Collection’s mobile-friendly monthly newsletter includes information of use and interest to our corporate travelers. These offerings are a great opportunity to reach out to affluent clients who rely on us for their business travel and introduce them to our amazing partners.
OLTRE
Consumer LOYALTY
OLTRE is our award-winning luxury travel publication mailed to advisors’ top clients to inspire them to plan their next trip. A beautiful showcase for your brand, OLTRE offers a tangible, lasting platform to connect with an affluent audience of proven travelers. Each volume is personalized with the advisor’s contact information, printed on archival-quality, eco-certified paper and editorial content features destinations, hotels, cruises, tours and experiences around the world.
Quarterly distribution mailed directly to the homes of HNW clients + digital edition distribution via web, email and social media channels.
- 2-Page Spread: $21,810
- Full Page: $12,810
- 1/3-Page Vertical: $4,540
- Special OLTRE Package: $22,185 — Combine the best of print, email, web, social - in one package.
- Oltre Full Page Ad
- SOAR Consumer Email
- Social Media Campaign
- Website Offers Page
Distribution: Up to 100,000+ print
Launch Dates: 1/7/25, 4/1/25, 7/1/25 or 9/30/25
Direct Mail Piece
$50,000 Consumer engagement
Maximize your visibility and captivate your audience by partnering with the Global Travel Collection for an exclusive direct mail campaign. In a marketplace saturated with digital noise, stand out by delivering a tangible piece of your destination, cruise line, or hotel directly to high-value travelers. Our direct mail doesn't just share information; it creates an immersive experience that invites potential guests to envision themselves enjoying your services. Partner with us to craft a personalized campaign highlighting your unique experiences, ensuring your brand resonates and leaves a lasting impression.
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Social Society
Consumer engagement
Full brand content resource library created and provided to members of The Social Society program to utilize for social media posting with assets provided by partner. (This can include photos, videos/reels, as well as “Ready to go” posts with imagery and captions).
Social Media post scheduled to all Social Society members’ social accounts. (This is curated content in which we hope to include insider tips and insider knowledge, spotlighting unique and compelling aspects that set your brand apart).
Limited to 12 partners per year.
- 2024 Early bird cost: $3,000
- 2025 cost: $5,000
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Consumer Acquisition Marketing
Acquisition marketing offers opportunities to connect you with qualified consumers through websites and social media.
website display ad
$3,000 · Consumer ACquisition
Influence prospects who are active in their buying journey by inserting your branded message in the Agent Profiler search results pages. Consumers searching for an advisor on GlobalTravelCollection.com are highly qualified prospects. They’ve already identified they want an agent for a particular vacation.
Your display ad will appear among qualified agents who meet expertise attributes of the customer’s search. Increase your exposure and build brand awareness.
- Frequency: Monthly (up to 60 days of exposure)
- Distribution: Varies by search terms
- Targeting: Choose from hundreds of destinations and dozens of interests
Distribution: Average monthly web traffic of 10,000 users, with over 100,000 consumer visits per year
Social Media Campaign
$2,500 · Consumer acquisition
Harness the power of social media campaigns with Global Travel Collection's combined Facebook and Instagram reach of up to 125,000 consumers to increase brand awareness and visibility.
This package includes:
- 2 social media posts on Instagram and Facebook
- 2 story mentions on Instagram and Facebook Stories
Distribution: Up to 125,000 consumers (105K Facebook followers and19,5K Instagram followers)
Website Offers Page
$3,000 · Consumer Acquisition
Work with our team to build a promotion page exclusive to your brand. The newly redesigned Global Travel Collection website is a destination point for advisors and consumers to stay informed on the latest luxury promotions. Website offer is live for the duration of the promotion.
Distribution: Monthly web traffic of 10,000 users with over 100,000 consumers visits per year
Website Travel Journal Blog
$3,000 · Consumer acquisition
Global Travel Collection’s website offers expertly crafted travel journal blog pages that captivate consumers with immersive stories and stunning visuals. Each page showcases the essence of your destination or property, and highlights the insider expertise of our travel advisors. This platform inspires visitors to explore what sets you apart and encourages them to book their next adventure, delivering an enriching and personalized travel experience.
Distribution: Monthly web traffic of 10,000 users with over 100,000 consumers visits per year