Individual Marketing Tactics
Hotel Group/Brand Partner Feature
Our B2B travel advisor marketing opportunities allow you to inspire and educate our advisors to understand your product and offers to ensure they are maximizing your marketing investment.
£1100
advisor ENGAGEMENT
PREFERRED PARTNER PAGE ON INTRANET
$1,000
Keep Your Brand Top-of-Mind for Our Advisors
A yearlong page all about you on our GTC intranet platform visible to advisors in the partner section of the intranet. Share updates, offers and more! Content updated as frequently as supplied.
SEE EXAMPLE
Hotel Group/Brand Partner Feature
£1,100 · ADVISOR ENGAGEMENT
Distribution: 200 UK GTC Advisors
Reach our network of influential UK advisors with an exclusive email dedicated to your brand. These email blasts are designed to educate our travel advisors about your brand/product(s). Partner feature emails have an open rate of 40%.
Single Product Partner Feature
£750 · ADVISOR ENGAGEMENT
Distribution: 200 UK GTC Advisors
Reach our network of influential UK advisors with an exclusive email dedicated to your brand. These email blasts are designed to educate our travel advisors about your brand/product(s). Partner feature emails have an open rate of 40%.
Intranet Banner Ads
£750 · ADVISOR ENGAGEMENT
Distribution: 200 UK GTC Advisors
A month-long homepage banner ad on our GTC intranet platform visible to advisors.
In partnership with our Education and Training team, you will help educate our advisors on your product, promotions, destinations and sales tools through online lessons. All webinars are housed in our training library for travel advisors to access and are marketed through weekly webinar emails and our Educational Services Training e-newsletter.
LMS: Featured Product Brand Overview
$2,000
ADVISOR ENGAGEMENT
SEE EXAMPLE
Partner Webinar
£650 · ADVISOR ENGAGEMENT
Distribution: 200 UK GTC Advisors
Pre-recorded up to 45 min Webinar which is stored on our GTC Intranet platform and is stored for up to 1 year. The webinar is focused purely on your brand and product which leads to greater exposure in front of our advisors.
Advisor Brand Immersion Guide
£1500 · ADVISOR ENGAGEMENT
Distribution: 200 UK GTC Advisors
In partnership with our Education and Training team, you will help educate our advisors on your product, promotions, destinations and sales tools throuugh online lessons. All webinars are housed in our training library for travel advisors to access and are marketed through weekly webinar emails and our Educational Services Training e-newsletter. We highly recommend including an incentive for participation..
Loyalty Marketing
Our Loyalty Marketing tools allow you to communicate with our advisors’ current clients through our email programs and OLTRE.
LOYALTY MARKETING
Our Loyalty Marketing tools allow you to communicate with our advisors’ current clients through our email programs and OLTRE.
CONSUMER ENGAGEMENT
SOAR Advertorial
£1,500 PER PARTNER
Global Travel Collection’s client-facing leisure email newsletter, SOAR, has a distribution to more than 100,000 client households and has an open-rate of more than 53% (24% industry average). SOAR has built its success around the organic nature of its content. Operating as a bi-weekly, SOAR will have advertorial opportunities available where partners can work with our marketing team to shape content centered around brand awareness and any respective promotions.
SOAR Advertorial
CONSUMER ENGAGEMENT
£1,500 PER PARTNER - 3 Per Campaign
Distribution: 200 UK GTC Advisors
Global Travel Collection’s client-facing leisure email newsletter, SOAR, has a distribution to more than 100,000 client households and has an open-rate of more than 53% (24% industry average). SOAR has built its success around the organic nature of its content. Operating as a bi-weekly, SOAR will have advertorial opportunities available where partners can work with our marketing team to shape content centered around brand awareness and any respective promotions.
Fly Feature
£750 · CONSUMER ENGAGEMENT
Distribution: 200 UK GTC Advisors
Distributed to top active corporate clients and their advisors on the 15th of each month, Global Travel Collection’s mobile-friendly monthly newsletter includes information of use and interest to our corporate travelers. These offerings are a great opportunity to reach out to affluent clients who rely on us for their business travel and introduce them to our amazing partners.
Acquisition Marketing
GlobalTravelCollection.com: An inspirational site that works to connect qualified consumers to qualified advisors. This platform brings together all GTC's advisors on one site which harnesses the power of Global Travel Collection network of advisors.
Work with our team to build a promotion page exclusive to your brand. The newly redesigned Global Travel Collection website is a destination point for advisors and consumers to stay informed on the latest luxury promotions. Our website attracts more than 9,200 monthly users.
WEBSITE Promotion Page
$5,000
CONSUMER ENGAGEMENT
SEE EXAMPLE
Global Travel Collection's website advisor stories page functions as a blog for advisors to share their expertise and travel experiences. Allowing them to showcase their knowledge and provide useful insights to readers.
By sharing their personal experiences, advisors can connect with their audience and help them make informed decisions.
advisor inspiration page
$5,000
ADVISOR ENGAGEMENT
SEE EXAMPLE
Agent Profiler is a platform utilized within the Global Travel Collection website designed to drive leads to advisors, generate new business, & create a professional web presence for all GTC advisors.
$3,000
AGENT PROFILER
DISPLAY ADS
ADVISOR ENGAGEMENT
SEE EXAMPLE
CONSUMER ENGAGEMENT
CONSUMER Brand Immersion Guide
$12,500
Global Travel Collection’s client-facing insider’s look at what separates your brand from the competition. Share an inside look and what makes your brand unique and educate our advisor’s clients on what to expect on their travels. Share insights on what makes your product and offerings special. Consumer Brand Immersion guide includes:
- Placement on GlobalTravelCollection.com
- 1 social media post on both Instagram and Facebook
- Partner Intranet Page + Placement
SEE EXAMPLE
Social Media Campaign
£750 · CONSUMER ENGAGEMENT
Distribution: 200 UK GTC Advisors
1 social media post focusing on your brand on Instagram and Facebook.
NEW SERIES
1st Look Presents – Extra Mile Club
Be part of our new television show called "The Extra Mile Club." The pilot launched May 20 and was filmed at GTC's New York City office and features travel advisors planning an ideal New York weekend for "The Bachelor" stars Ashley Iaconetti and Jared Haibon. To be a part of the action in 2024, contact us today.
WATCH PILOT
The learning library provides partners with opportunity to train and educate Internova Travel Group advisors through:
A pre-recorded webinar: Partner-supplied link will be featured on The GTC intranet and in one e-newsletter
Interactive quizzes: Interactive quizzes give partners the opportunity to test advisor’s knowledge based on the webinar provided
Optional incentive: Incentives provided by the partner increase webinar and quiz engagement (Tracking must be managed by the partner for all incentives)
SOCIAL MEDIA TOOLKIT
$5,000
ADVISOR ENGAGEMENT
The Social Media Toolkit enables advisors to promote your brand and offering on their social media channels.
Office Lift Wrap at 101 st Martins Lane
£3,000 · CONSUMER ENGAGEMENT
Distribution: 200 UK GTC Advisors
Takeover a key space of advertising in the reception of our London home to GTC UK and Altour UK. With this premium package, your brand will command undivided attention, captivating all eyes, ranging from our network of advisors to key members of senior management and everyone in between. This exclusive takeover of our lifts will serve as a canvas for your brand's design for an uninterrupted three-month period, ensuring your presence remains front and centre in the minds of your target audience.
Have your brand on display, in the home of Colletts. This opportunity allows you to take over the face of Collett’s office, highlighting your partnership not only to the elite network of Colletts advisors but also to the discerning consumers frequenting Colletts prime location in the heart of Hendon high street. You will gain full creative and brand focused control over the TV Screens and The windows surrounding them. Moreover, this exclusive arrangement includes a guaranteed unveiling event, offering a choice between a lunch and learn, an enlightening breakfast session, or a delightful afternoon tea to officially announce your takeover.
£3,000
Quarterly Colletts Office Window & Screen takeover
